October 01, 2019
Hi, my name is Wes Pendleton. I’m a co-founder and the managing partner of Soul Surplus. When we first started Soul Surplus as a company in late 2016, the ideas behind new products came easy. At that time we were extremely boutique, with only myself, and my partners, John & Joel Mcneill creating the products from top to bottom. We only averaged around 1 product a month, which allowed us to take a bit of time with each release. Fast forward to the spring and summer of this year, and at one point we were releasing 3 products a week. There were many factors for doing so, but we knew going in, that we wouldn’t be able to sustain our productivity at that clip. In June we had a long meeting, discussing where we were going in the next few quarters and beyond. One thing that we immediately agreed on was slowing down. A lot.
We wanted to get back to that boutique feel. Taking our time with ideas, and creativity Focusing heavily on the story behind each release, and deep diving into the foundations of all things surrounding it, including sound and visual aesthetic. The journey from idea, to creation, to distribution, isn’t always easy. And we all agreed that it was time to create formal operations, so streamline our process that much more. We’ve made a good habit of recording our discussions and meetings, and we toyed around with the idea of letting our most loyal followers in on some of the process behind the products they’ve grown to love. In this episode you’ll hear a recorded discussion between myself and John Smythe, in the beginning conversation about the Pastries Sample Pack. This audio is raw, straight from the recorder, and only edited in certain places for trade secret purposes. You’ll also hear John hop in to elaborate on certain portions in the audio timeline. These points were recorded after the initial conversation. This is Process To Product.
October 25, 2019